Team Trackside
Driven to succeed
Your partner in racing success
Trackside Marketing Agency helps drivers turn speed into sponsorships with our innovative Team Trackside program. You’ll gain access to a one-of-a-kind, comprehensive 12-month driver representation program designed to secure partnerships effectively. Our approach mirrors that of a talent or influencer agency, focusing on structured campaign pitching, strategic support, proposal reviews, reporting, and enhancing your brand visibility. We prioritize results, ensuring you get the support you need without unnecessary fluff or hand-holding.
Driver Representation
Take your racing career to the next level today
Proposal Reviews
Enhance your sponsorship proposals with expert feedback.
Strategic Support
Navigate the sponsorship landscape with tailored strategic guidance.
Team Trackside
Unlock your racing potential with expert sponsorship representation.
Who this is for
Team Trackside is for experienced drivers who take their partnerships seriously. If you’ve already landed sponsors, built a strong media presence, or proven your value through competitive results, this program gives you the structure and support to scale what you’ve already started. It’s for racers who are ready to be represented, pitch smarter, and build real momentum with a team behind them.
Who this isn’t for
While we have no doubt you’re great on the track. This isn’t a coaching program or an entry-level course. If you’re still figuring out how to land your first deal or need help building basic materials, this probably isn’t the right fit—yet. Team Trackside is for drivers who are already active, prepared, and ready to move fast with strategic guidance and professional support.
What’s Included
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We handle the heavy lifting, like cold outreach, brand research, and campaign pitching. You don’t need a massive following or a perfect deck to get in the door. We build and send real proposals on your behalf to companies that actually make sense for you. Even while you're busy wrenching, working, or winning.
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Trackside drivers get sponsorship links first, before they’re posted anywhere else. You’ll see the application link, what the brand wants, and tips to help your pitch stand out. No more being last to know or finding out when it’s too late and the apps are closed.
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Navigating pitches and proposals can be daunting, but our team simplifies the process. We review each pitch and proposal to ensure it aligns with your goals and make sure your message connects with brands. Whether you’re submitting a new deck or improving what you’ve already got, we’ll guide you through the final tweaks so you can send with confidence.
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We’ll help you show up like a brand, not just a driver. From social posts to press releases, we’ll help you create content that builds your fanbase and makes sponsors proud to be seen with you.
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You’ll get three 30-minuteone-on-one mentor sessions during your 12-month term, booked when you need them most. Use them for pitch reviews, sponsorship strategy, social media audits, campaign planning, and more.
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Inside the Team Trackside HQ back office, you’ll get tools that simplify sponsorships. From pitch templates, sponsor kits, reporting guides, and offer builders. It’s everything you need to run partnerships like a business.
Join Team Trackside
How It Works
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Fill out a short application to be considered for the current group of drivers. Every application is reviewed manually, with attention to how well your experience, media presence, and goals align with the kind of sponsorship campaigns we run. This program is intentionally selective so that the outreach we do stays credible to the brands we pitch. You do not need to be famous or have huge numbers, but you should already be showing up professionally. We are looking for drivers who are active, visible, and ready to move forward.
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If accepted, you will receive access to a fully guided onboarding experience. It covers exactly what is expected of you, what we handle on our side, and how everything flows from campaign to campaign. The process is clear, self-paced, and designed to help you get set up without unnecessary meetings or calls. You will also get access to templates, swipe files, and internal tools to help keep everything organized. Once onboarding is complete, you are ready to participate in brand outreach.
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You will submit your sponsorship deck, media kit, and key stats through our internal portal. These materials should already exist before you join. We review everything to ensure it meets brand standards and provide feedback if anything needs to be tightened. You will also get access to templates and examples to help improve or update your content if needed. Drivers are expected to maintain their own materials throughout the term.
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We develop campaign concepts around brand goals and pitch them to sponsors throughout the year. When your profile is a match for a campaign, you will be included in the pitch. These are not public blasts or casual outreach. Each campaign is built with intention and sent directly to decision makers. You will be notified any time there is brand interest, feedback, or next steps.
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Once you are live in the system, you remain eligible for campaigns through the end of your term. Your profile will be visible on our website, and you will receive early access to private sponsorship opportunities before they are shared more broadly. You are responsible for keeping your information up to date and responding to any requests that support your placement. We will also support post-season reporting if you provide your performance data. The more responsive and proactive you are, the more this program can do for you.
What this isn’t
This isn’t a course, a template bundle, or a promise that sponsorship will happen overnight. We don’t sell hype or shortcuts. Every opportunity is built through consistent effort, strong brand alignment, and clear communication. If you're looking for someone to handle everything for you or guarantee results, this isn’t the place.
It’s also not a mass entry program. We don’t accept everyone who applies. Not because we’re gatekeeping, but because the credibility of this program depends on quality and results. You’ll always know what we’re doing and why, and you’ll be expected to stay active on your end. That’s how we keep the outreach meaningful and the partnerships professional.
FAQs
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No. We represent youth drivers, semi-professionals, and pros across multiple series. If you’re active, marketable, and professional, this program can work for you, whether you’re 7 or 70.
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No. We can’t guarantee any specific outcome, but we do guarantee that your profile will be pitched professionally and intentionally. Our system is designed to increase your visibility and match you with the right brand opportunities — but sponsorship always depends on timing, fit, and budget.
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You’ll get one full year of strategic brand representation, placement in sponsor campaigns, and access to internal sponsorship applications before they go public. Drivers also get a digital back office filled with customizable templates, swipe files, reporting tools, and offer builders. End-of-season and quarterly reports are provided when you submit your stats. You also get three 30-minute mentor sessions you can use anytime during your term.
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No. Once you've been accepted and have access to our system and resources, all sales are final. This program is limited-capacity and built for drivers who are committed to the full term.
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It’s based on alignment. We match drivers to campaigns based on audience, social presence, series, brand style, and content fit. Every campaign is different, and we only include drivers where it makes sense. That’s how we maintain credibility with brands.
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We pitch across multiple industries — lifestyle, trades, CPG, automotive, outdoors, food and beverage, and more. We don’t limit ourselves to “motorsports brands.” The goal is to find a brand that aligns with your audience, not just one that matches your car.
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We’ll notify you directly. You’ll get updates any time there’s movement on a campaign you were included in, whether that’s interest, questions, or next steps.
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This is a long-game program. Some deals happen quickly, some take a season or more to close. As long as you stay updated and follow the process, you will be consistently pitched. Visibility compounds and we’ll keep you in the loop.
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We do most of the heavy lifting. Trackside handles the brand campaigns, strategic outreach, and follow-up. But drivers also get the tools to pitch themselves. Working together is what speeds things up. It’s a system designed to move faster with both of us in motion.
Apply for Team Trackside
If you’re still reading, it probably means you’re ready for this. You don’t need another pitch deck template or workshop. You need visibility, strategy, and a team that knows how to connect drivers to real partnership opportunities. If you're ready to take your program to the next level, submit your application below.
As a member, you gain access to a wealth of resources and exclusive Trackside representation to help grow your partnerships, pitch with confidence, and finally get the recognition (and revenue) you deserve.