drivers
for drivers who are ready for more
We’re not here to sell templates or teach another “how to get sponsors” course. Trackside is built for drivers who are already taking this seriously and just need the missing link.
We help you make sure your materials are market-ready, get in front of the right brands, and understand what it actually takes to land a paid deal. Everything we do is grounded in real results. No fluff. No gimmicks. We’re not here to tell you to post more. We’re here to help you partner better.
You’ve put in the work. Now it’s time your marketing does the same.
TRACKSIDE 100 FINISHERS
The Trackside 100 is a 100-day challenge created to help racers become more consistent, prepared, and proactive in how they approach partnerships. It requires racers to complete 100 consecutive days of action focused on supporting sponsorship efforts through brand outreach, content creation, public brand visibility, and other activities that reinforce how they show up for potential partners. The challenge was created by Trackside Marketing Agency to emphasize execution and consistency as core behaviors behind successful partnerships. Drivers who completed the challenge have proven strong habits around communication, visibility, and follow-through. Completing this challenge reflects a greater level of preparation and commitment for the day-to-day work that comes with building and maintaining successful partnerships.
Jon Wienandt
APBA Professional Racing Outboard Driver
Jon Wienandt is an APBA Professional Outboard (PRO) driver from Greenville, Wisconsin, racing as W-97 in the 125cc Pro Runabout class. Raised in the two-stroke racing world through Wienandt Performance Technology, Jon brings an engine-builder background and a precision-first approach to every weekend. A two-time national champion in 175cc PRO Hydroplane (2012, 2015), he now shares the behind-the-scenes process of building repeatable speed-testing, setup, and race-weekend execution.
Driven to succeed
Your partner in sponsorship success
TracksideHQ is the resource space built to help drivers understand sponsorship, marketing, and long-term partnership growth. It’s where you’ll learn how to strengthen your brand, connect with partners more effectively, and approach the business side of racing with confidence and clarity. If you work with sponsorships at any level, from just getting started to managing major partners, TracksideHQ was built for you.
